Mission
Redefine sports and fitness specialty
retailing for all athletes and outdoor
enthusiasts through quality brands,
information, technology and superior service.
History
The year was 1948. Eighteen-year-old Dick
Stack was an energetic salesman at a small
Army and Navy store in Binghamton, New York.
One day, the storeowner asked Dick, an avid
fisherman, if it would be a good idea to sell
fishing gear in his shop. Dick offered to
develop a plan.
After working tirelessly on a business plan
over a succession of sleepless nights, Dick
nervously approached the owner with his
vision. The response was stinging.
Dumbfounded, Dick was told that he didn't know
what he was doing and "would never make a good
merchant."
That evening, frustrated and dejected, Dick
retreated to his grandmother's home. She
listened quietly as he recounted his story.
When he had finished, she rose silently and
went to the kitchen. Removing the lid from her
cookie jar, she extracted $300 of her
hard-earned savings and pressed the bills into
Dick's hand. "Dick, always follow your
dreams," she advised.
With his grandmother's $300, Dick opened a
modest bait and tackle shop in Binghamton. By
1958, at the urging of his loyal customers, he
expanded his product line to include much of
what you'll find at Dick's Sporting Goods
today.
Now with over 100 stores, Dick's family
continues to offer the finest quality products
at competitive prices, backed by the best
service anywhere. Like you, we have a real
passion for sports and are excited to bring
this enthusiasm and experience to the online
community.
Mission
Redefine sports and fitness specialty
retailing for all athletes and outdoor
enthusiasts through quality brands,
information, technology and superior service.
History
The year was 1948. Eighteen-year-old Dick
Stack was an energetic salesman at a small
Army and Navy store in Binghamton, New York.
One day, the storeowner asked Dick, an avid
fisherman, if it would be a good idea to sell
fishing gear in his shop. Dick offered to
develop a plan.
After working tirelessly on a business plan
over a succession of sleepless nights, Dick
nervously approached the owner with his
vision. The response was stinging.
Dumbfounded, Dick was told that he didn't know
what he was doing and "would never make a good
merchant."
That evening, frustrated and dejected, Dick
retreated to his grandmother's home. She
listened quietly as he recounted his story.
When he had finished, she rose silently and
went to the kitchen. Removing the lid from her
cookie jar, she extracted $300 of her
hard-earned savings and pressed the bills into
Dick's hand. "Dick, always follow your
dreams," she advised.
With his grandmother's $300, Dick opened a
modest bait and tackle shop in Binghamton. By
1958, at the urging of his loyal customers, he
expanded his product line to include much of
what you'll find at Dick's Sporting Goods
today.
Now with over 100 stores, Dick's family
continues to offer the finest quality products
at competitive prices, backed by the best
service anywhere. Like you, we have a real
passion for sports and are excited to bring
this enthusiasm and experience to the online
community.
