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Linens 'n Things' extensive selection of over
25,000 items in its superstores is driven by
the Company's commitment to offering a broad
and deep assortment of high quality, brand
name "linens" (e.g., bedding, towels and
pillows) and "things" (e.g., housewares and
home accessories). Brand names sold by the
Company include Wamsutta, Nautica, Laura
Ashley, Martex, Waverly, Royal Velvet, Braun,
Krups, Calphalon and Henckels. The Company
also sells an increasing amount of merchandise
under its own private label, LNT Home, which
is designed to supplement the Company's
offering of brand name products. The Company's
broad and deep merchandise offering is coupled
with everyday low prices that are generally
below regular department store prices and
comparable with or slightly below department
store sale prices.
From its founding in 1975 through the late
1980s, the Company operated traditional stores
ranging between 7,500 and 10,000 gross square
feet in size. Beginning in 1990, the Company
introduced its superstore format, which has
evolved from 20,000 gross square feet in size
to its current size ranging from 25,000 to
50,000 gross square feet, offering a broad
merchandise selection in a more visually
appealing, customer-friendly format. In
addition, as part of its strategic initiative
to capitalize on customer demand for one-stop
shopping destinations, the Company has
balanced its merchandise mix from being driven
primarily by the "linens" side of its business
to a fuller assortment of "linens" and
"things." The Company estimates that the
"things" side of its business has increased
from less than 10% of net sales in 1991 to
over 40% in 2001.
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